| During the '80s, many men and women were
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| | both former "cigarrette models" launched
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| attracted by the advertising campaign
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| | anti-smoking campaigns to warn the public
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| launched by Philip Morris. Filmed in the
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| | about the very harmful effects of
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| beautiful outdoors, the television
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| | smoking.
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| advertisements showed the hardy cowboy
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| | Smoking is more than just a habit, it is
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| lighting a cigarrette, relaxing in front
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| | very similar to drug abuse. Research
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| of a camp fire after a hard day's work.
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| | upon research has substantiated claims
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| The chilly, mountain night scene blended
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| | about the highly addictive content called
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| well with the lights and shadows created
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| | nicotine. At least one milligram of
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| by the camp fire. Any thought of cold
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| | nicotine is found in an average
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| temperature was extinguished by the
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| | cigarrette and acts as a stimulant. The
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| warmth of the fire, and the lit
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| | nicotine in the cigarrette causes glucose
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| cigarrette. Other versions of the
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| | to be released from the liver and the
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| commercial showed cowboys on horseback
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| | production of epinephrine --- both of
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| traversing wild, white rivers and
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| | which result to stimulation. It also
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| galloping across grazing lands of the
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| | activates the so-called reward pathways
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| West. The images are made more powerful
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| | in the brain which are responsible for
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| by the music composed by Elmer Bernstein
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| | the production of feelings of euphoria.
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| which was originally used for the '60s
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| | The average smoker will easily say that
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| Western film entitled Magnificent Seven.
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| | cigarrette smoking helps reduce stress
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| The score was used extensively in
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| | and anxiety. Others smoke right after
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| Marlboro commercials prior to the
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| | eating a large meal or during stressful
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| implementation of the cigarrette
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| | situations. Others see the cigarrette
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| advertisement ban. At the center of this
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| | as an importance prop or ingredient to
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| commercial was the quintessential
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| | their overall lifestyle. This reasoning
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| Marlboro Man --- rugged, tough, manly,
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| | should not come as a surprise especially
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| and a smoker. The commercial ends with
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| | if it comes from smokers who were born
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| an appealing invitation to, "Come to
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| | during the '30s to the '50s. Television
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| where the flavor is..."
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| | programs were usually interspersed with
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| Wayne McLaren and David McLean both
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| | cigarrette commercial during those eras.
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| played the iconic Marlboro Man in those
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| | In fact, during the '60s, it was very
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| series of commercials. Both men died of
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| | common to see t.v. and screen heroes
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| lung cancer and other medical
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| | smoking in reel and real life.
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| complications related to smoking.
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| | Those who became addicted to cigarrettes,
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| McLaren posed for some promotional
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| | whether they knew it or not, were really
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| posters of Marlboro in 1976 He was a
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| | on a path to self-destruction. To this
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| professional rodeo rider and appeared in
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| | day, many are still hooked on tobacco
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| some television series during the '70s.
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| | despite the cigarrette commercial ban and
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| He smoked a one pack and half every
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| | the aggressive anti-smoking campaign by
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| single day. By age 49, he was already
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| | government health agencies. Indeed,
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| diagnosed with lung cancer. He
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| | smoking cigarrettes is not an adventure
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| underwent chemotherapy that led to the
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| | as once portrayed in commercials.
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| removal of one of his lungs. However,
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| | Tobacco addiction is, in truth, a habit
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| when he began the treatments, the cancer
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| | that quite literally leads to the grave.
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| cells had already spread to his brain and
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| | Fortunately, for those who want to kick
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| eventually killed him. David McLean
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| | the deadly habit, "cold turkey" methods
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| started smoking at the tender age of 12
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| | and anti-smoking medications are now
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| and continued his habit until he was
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| | available to help them stop puffing their
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| diagnosed with emphysema in 1985. By
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| | lives away.
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| 1993, doctors had to remove a cancerous
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| | RESOURCE BOX: Choose Variety of High
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| tumor from his lung. Two years later, he
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| | Quality Medicines at Online Medicines
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| died due to the spread of cancer cells to
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| his brain and spine. Before they died,
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|
