| You've probably seen a hookah. Most
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| | age, as well. Production of hookah
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| children who grew up in the United States
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| | shisha is at an all-time high and major
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| have almost certainly seen a hookah.
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| | manufacturers are creating more and more
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| But, like most people, you've likely
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| | flavors to be consumed by customers
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| forgotten what one looks like and what
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| | worldwide. Flavors include everything
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| they're used for. Think back. Recall
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| | from fruity apples and oranges to
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| the tale of a girl named Alice who
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| | regional favorites like bubble gum and
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| seemingly stranded in a strange,
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| | vanilla. In all, there are more than 50
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| imaginative world. In Lewis Carroll's
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| | different flavors to choose from and more
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| story, Alice in Wonderland, Alice
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| | are being added all the time. The
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| stumbles upon an arrogant and inquisitive
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| | precise mixture of ingredients has also
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| caterpillar. Perched atop a giant
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| | yielded a tobacco with flavor that lasts
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| mushroom, and smoking what appears to be
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| | longer. In fact, one person can smoke
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| a strange musical instrument, the
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| | can smoke a bowl of tobacco for nearly an
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| caterpillar asks Alice a quite memorable
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| | hour without having to change the
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| question-- "Who are YOU?" The musical
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| | tobacco.
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| instrument is not really a musical
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| instrument at all. It is, in fact, a
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| | A small number of entrepreneurs have
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| hookah and this hookah-smoking
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| | recognized the potential of the hookah
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| caterpillar is how most children get
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| | and have begun to open bars and cafes
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| their first glimpse of this curiously
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| | that are specifically-tailored toward the
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| strange smoking device.
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| | rental and sales of hookahs. In just a
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|
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| | short period of time, they've proven that
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| When Lewis Carroll wrote the story of
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| | there is some serious money to be made in
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| Alice in 1865, hookahs had been in
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| | the hookah service industry for those
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| existence and in use for several
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| | willing to venture into seemingly
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| centuries. Though never really popular
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| | unchartered territories. Most surprising
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| in European countries, the hookah was and
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| | is the low initial investment required to
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| is still very popular in Eastern cultures
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| | open a hookah establishment. For most
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| like Egypt and India. So, how is it that
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| | locations, as little as 10 to 15 hookahs
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| this mysterious thing called hookah has
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| | per 1,000 square feet of customer seating
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| never seen its day in Europe or, in more
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| | area is sufficient and will virtually
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| recent times, the United States? Perhaps
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| | guarantee that there are enough hookahs
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| the time is upon us!
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| | to go around. When purchased in larger
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|
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| | lots, the cost of each hookah can run
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| In the past, cigars have been the
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| | anywhere from $20 to $80 dollars and some
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| 'gourmet smoke' for those wishing to
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| | wholesalers will even provide the hookahs
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| break out of the conventional,
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| | for free if the bar or cafe agrees to
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| cigarette-smoking mold. Crafted from
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| | purchase their hookah tobacco from the
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| higher-grade tobaccos and hand-rolled in
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| | company. Rental fees for hookahs run
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| exotic lands, cigars have become a true
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| | anywhere from $10 in a hookah cafe to $25
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| contender to the additive-infused
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| | in hookah bars! Of course, the rental
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| cigarettes of modern day. Cigars have
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| | plan is entirely up to the business owner
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| become so popular, in fact, that they
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| | and usually includes a single bowl of
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| have cropped up an entire industry that
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| | hookah shisha to smoke. Lower-priced
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| is based around their existence. Cigar
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| | refills of hookah tobacco encourage
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| and specialty tobacco shops are evidence
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| | customers to stick around and socialize
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| of the profit to be made from selling
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| | in the intimate environment. Most
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| tobacco in a different form factor than
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| | customers do not smoke by themselves,
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| that of the cigarette. In addition to
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| | opting instead for groups of 3 to 4
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| cigar shops, cigar bars have proven that
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| | people. This will reduce the longevity
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| smoking-tailored establishments can be
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| | of each bowl of tobacco and increase the
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| both socially-acceptable and huge profit
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| | number of refills purchased by each
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| centers for their owners. It is
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| | group.
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| society's acceptance of the cigar bar
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| that makes hookah bars and hookah cafes a
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| | Before you can begin renting hookahs,
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| possibility!
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| | you must first check with local, state
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|
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| | and federal governments to ensure that
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| There is no doubt that the tobacco
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| | you will not be breaking any laws or
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| industry has seen better days and, from
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| | regulations. For most areas, a tobacco
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| the aftermath of the Big Tobacco
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| | sales tax permit or license is all that
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| lawsuits, it's a wonder that these
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| | is required to begin renting hookahs. Of
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| companies are still around. Did you know
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| | course, this is supplemental to the
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| that there are over 600 legally-allowed
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| | typical state sales tax permit or
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| additives that tobacco companies can add
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| | license. You will also need to check
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| to their cigarettes? That's an amazing
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| | local zoning requirements and determine
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| cocktail of chemicals that cigarette
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| | the best location for your bar or cafe.
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| smokers are putting into their bodies
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| | There are a number of wholesalers
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| every time they choose to light up! In
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| | available to get your cafe or bar up and
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| comparison, today's hookah tobacco,
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| | running in the shortest amount of time
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| commonly referred to as shisha
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| | possible. It is recommended that you opt
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| (pronounced: shee-shuh), is comprised
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| | for customer service and support over
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| only of a handful of natural ingredients.
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| | pennies saved, as it is often difficult
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| These ingredients are typically tobacco,
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| | to find companies that are in-tune with
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| all-natural glycerin or honey, sugar and
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| | the American way of doing business.
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| natural flavorings. That's 596 additives
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| short of what could be in a normal,
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| | In addition to hookahs, you will need to
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| run-of-the-pack cigarette! It's facts
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| | choose between a bar or cafe concept.
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| like these that bring most people to
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| | Cafes are generally easier to open and
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| believe that hookah smoking is a
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| | require a minimal amount of additional
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| less-harmful alternative to smoking
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| | capital. The largest expenditure will be
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| cigarettes. Unfortunately, no major
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| | the espresso machine and this will run
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| study has been performed to evaluate the
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| | anywhere from $2,000 to $14,000 depending
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| health effects of smoking hookah. So,
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| | upon the brand, model and, if used, the
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| we'll have to wait for a definitive
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| | age of the machine. If you plan the cafe
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| answer to that question.
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| | route, it is recommended that you pick up
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| | a copy of "Start and Run a Coffee Bar"
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| When the Turkish invented the hookah
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| | (Matzen & Harrison, Self Counsel Press
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| centuries ago, they did so with one goal
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| | 2002). Although not hookah-oriented,
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| in mind. Up to that time, tobacco had
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| | it's filled with the ins-and-outs of
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| been smoked in pipes that are reminiscent
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| | running a cafe and what is required to
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| of American Indian peace pipes. When
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| | operate all of the various cafe machines.
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| smoking from these pipes, the smoke was
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| | If you want to open a hookah bar that
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| at a temperature very close to the
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| | serves alcoholic beverages, it is
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| burning tobacco itself. Someone came up
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| | definitely recommended that you open near
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| with the idea of filtering the smoke
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| | a college or university campus. This
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| through water to cool the smoke to an
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| | will give you a steady flow of new, fresh
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| enjoyable temperature. The simplicity of
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| | bodies that will save your bar from going
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| the hookah made it an instant hit and has
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| | stale with the locals. The hookah bar
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| been a major reason why hookahs are still
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| | concept, when coupled with college towns,
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| prevalent in so many Eastern cultures.
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| | has proven to be the most successful and
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| Though not originally planned when the
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| | profitable hookah business ventures.
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| hookah was invented, the water that the
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| | There are, of course, caveats to opening
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| smoke passes through actually acts as a
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| | a bar of any type. You will have to cut
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| natural filter that helps filter tar and
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| | through significantly more 'red tape' but
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| other impurities created when tobacco is
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| | the payoff should definitely be worth the
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| smoked. Many years after the hookah was
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| | time and effort. Hookah bars are one of
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| invented, someone would accidentally drop
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| | the fastest growing concepts for college
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| their tobacco into some molasses, thus
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| | towns and offer a fresh, new environment
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| paving the way for modern hookah shisha.
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| | for 20-somethings to hang out.
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| It was the addition of molasses, now
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| substituted by all-natural glycerin,
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| | As you can see, hookahs have edged their
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| which slowed the rate at which the
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| | way into the European and American
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| tobacco burned and actually made it
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| | lifestyle. The cigar bars of yesteryear
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| possible to heat the tobacco rather than
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| | have paved the way for a unique
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| burning it. Heating tobacco results in
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| | opportunity for the entrepreneurs of
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| greater flavor potential and lowers the
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| | today. Hookah cafes and hookah bars
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| amount of nicotine that is released while
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| | stand to make millions by providing the
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| smoking.
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| | public with something that they've been
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|
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| | looking for and haven't been able to find
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| The hookahs of today, while being
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| | in the countless other cafes and bars.
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| modernized and updated, have remained
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| | Hookahs bring back the social, intimate
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| true to their creator's initial goal.
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| | gatherings of friends that have long been
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| Traditionally made of glass and brass,
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| | lost to the hustle and bustle of modern
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| hookahs are now being produced of
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| | life. Oh, and who knows? Your hookah
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| materials such as acrylic, crystal and
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| | bar or cafe could be the next big
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| steel. Also, the once hand-crafted art
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| | thing!Ethan Frost is a hookah evangelist
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| has transformed into a full-blown
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| | and managing editor for Hookah Hoopla!,
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| industry that is selling record numbers
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| | the Web's premier hookah news site.
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| of hookahs. Hookah shisha has come of
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