| The best way for tobacco companies to improve their | | | | campaign.What most interests teen-agers? Studies |
| revenues is to target teen-agers. This is not because | | | | indicate that the three most important motivators for |
| teen-agers are easily addicted but because their brains | | | | teen-agers are sex, rebellion and koala bears.Simple: |
| are still being developed. If they can get teen-agers to | | | | Design a campaign featuring a really sexy cartoon |
| develop a a positive mind-set about smoking, they will | | | | koala bear in a really sexy Speedo brandishing a really |
| have customers for life.So you need to find out what | | | | long cigarette and a sneer.Call it Kool Koala. Make ads |
| would attract teen-agers to smoking and help the | | | | in which Kool Koala offs his parents, burns the flag and |
| company of your choice create a really effective ad | | | | has sex in a hot-air balloon. Awesome! |